4 Ways to Create Content with Transcripts
In our digital age, content marketing has become a crucial part of growing a business. The internet is a superb way to connect with customers and market your brand, but a business needs to be creative to stay at the top. Publishing new content on a regular basis is key to driving traffic and generating leads, regardless of the type of business you run. It’s also important to post content across different platforms, notably your corporate website and your brand’s different social media profiles. However, constantly creating new content for multiple channels is time-consuming, and many business owners push it down on their list of priorities.
Fortunately, there are ways to repurpose older content, thus reaching new audiences. This is an excellent way to generate more content with fewer ideas, stretching your creativity even further. In this post, we list four ways in which using a transcription service can help generate new content with much less time and effort.
If this sounds like a strategy that could work for your business, get in touch and have us create transcripts of your content so you can broaden your audience.
4 ways to recycle content with transcripts
1. Create blog posts from audio or video content
Podcasts, videos, and recorded lectures, speeches, or interviews are great sources for blog posts. You can pull a particular topic or idea from the original audio and create engaging written posts for a new audience. Formats such as lectures and podcasts tend to be longer and more comprehensive, so you can often generate multiple blog posts from one original source, especially if you dive a bit deeper into a given topic or tweak the angle of each post. If you do this, no one will be able to tell that you’re recycling your audio content.
Additionally, simply making the entire transcript of a podcast or other audio content available on your website can be great material on its own. First, it offers accessible content for those who can’t listen to audio, whether due to a hearing impairment or the fact that they’re in a public area. Second, some people simply prefer to read rather than listen to information. Lastly, having the text makes for better SEO as the keywords are searchable. This alone can make it worthwhile to generate transcripts of your audio content—they’ll help direct traffic from search engines to your platforms.
2. Create newsletters from audio or video content
Many people prefer to subscribe to newsletters to get information delivered directly to their inboxes rather than periodically check websites or seek out new blogs. Newsletters are an excellent way for your business to disseminate information it wants its most loyal customers to know as you have an audience that’s literally signed up to hear from you.
In further great news, the newsletter format is perfect for short, engaging bits of information, so one video or podcast (or other audio content) can create multiple newsletters. If you have a large library of audio content, you could generate hundreds of good newsletter ideas. You simply have to distill the original information down to a couple of key points that the reader will find interesting or useful. You can, of course, also link to the original content for readers who may want more comprehensive information—this helps drive more traffic to your website or social media.
3. Create social media posts from audio or video content
When reviewing transcripts of audio or video content, you’ll find multiple snippets of information that might be compelling to your audience. These could be interesting statistics, useful pieces of advice, exclusive information, or anything else that would catch a reader’s attention. Sometimes, you can even extract a great quote from your audio or video content.
Short pieces of information such as these are great for social media posts, which rely on quick, snappy, interesting content to generate an instant buzz. Some may stand on their own, but you can also create simple infographics for an extra eye-catching post. A well-designed graphic will make your social media post more noticeable and lead to more engagement, so it can be well worth it. These social media posts can also entice viewers to check out some longer-form content, such as blogs, videos, or podcasts—always direct your followers to your other platforms and content when possible.
4. Create lead magnets from audio or video content
Lead magnets are free resources that help build your email list—things of high value you offer audience members in exchange for their joining your mailing list. These resources can often be built from content you already have, and audio or video content, which tends to be long and information-dense, is among the best sources for creating lead magnets. If you have a recorded talk or a podcast where you provide valuable information or advice, you can create a resource from it.
Examples of lead magnets include:
- How-to guides
- Case studies
- White papers
Obviously, some of these resources are easier to put together than others, but having your audio or video content transcribed will get you halfway there. With a professionally formatted transcript, it’ll be much easier to put together a high-quality lead magnet that your audience will appreciate.
The bottom line: Recycle to diversify your content
Not only do you need to post content consistently, but you also need to publish content across multiple platforms and formats so you can reach your audience anywhere it might be. It’s challenging to diversify your content while still providing real value without sacrificing too much of your time and neglecting other aspects of your business.
One solution is to take the best content you already have and recycle it for multiple channels. Find videos or lecture recordings where you share information your audience will value, and get it transcribed. From just one transcript, you’ll have the building blocks for several social media posts and infographics, a couple of blog posts and newsletters, and a great lead magnet. If you repeat the process with other videos or audio recordings, you’ll find yourself with a wealth of written content and will be able to boost your business with minimal effort.
Transcribing your audio or video content on your own is tedious and time-consuming, but you can always outsource the job to professionals. If you’re excited about the ideas we’ve presented in this post, get accurate transcripts of your audio or video from our transcription specialists!