How to Generate Blog Post Ideas That Will Delight Readers 

Like all creative pursuits, blogging requires a fertile mind. It can be challenging to constantly generate original, relevant content that piques the interest of your readers, not to mention continually produce such posts to maintain an enthusiastic following. 

If you want to enhance your brand image, an engaging, regularly updated blog should be a key tool in your arsenal. Whether you’re representing a multi-million-dollar business or are an individual with unique skills or insights, a blog can help take your brand to the next level. For that, however, you have to constantly post high-quality articles that provide real value to your readers.

If you’re struggling to come up with exciting ideas, it can help to take a step back from posting and return to the basics: brainstorming. The practice of brainstorming allows bloggers to reconsider what they truly want to write about. What topics linger in your mind? What concepts are you eager to delve into? Of course, it’s not just about what you want—you should also make sure that whatever topics you choose excite sufficient interest in your audience. Identifying what you can write about passionately and authoritatively is a good start.

Blogs come in many different shapes, so there’s no one-size-fits-all strategy to help all bloggers find the right topics. That’s why we’ve listed our suggestions for a wide range of blogs. Each category offers a number of considerations that will, with any luck, rekindle your creativity and get you writing instantly. 

If you need someone to proofread and edit your blog posts, reach out to our team of professionals for help with polishing your work. We can also ghostwrite your blog posts if you don’t have the time or energy to produce high-quality content on a regular basis.

Personal blogging

If the focus of your blog is you, the easiest thing is to go back to square one and start blogging about yourself. Since it’s all about you, you’re free to write about whatever you want. A word of caution, though: Don’t dive into niche topics you find interesting but are likely to bore or alienate your audience. Here are some ideas:

• Explain why you started a blog. 
• Reminisce on your upbringing and share some childhood stories. Ideally, you’ll have a common thread running through your stories, and you’ll tie them to something—a struggle or a success—in your adult life.
• Write about your passions and ambitions as well as your insecurities and fears. It may be difficult to put yourself out there in this way, but giving your readers a glimpse into your vulnerabilities will help them relate to you.
• Throw in some idiosyncrasies, traits, and habits that will humanize and (hopefully) endear you to readers. Just make sure you’re not crossing the line into “annoying,” which can easily happen when people overemphasize their quirks.

Lifestyle blogging

Typically, lifestyle blogging is also personal in nature, but it places more of an emphasis on wellness and health. You can share parts of your life, including the following:

• Your diet and fitness routine: With this, make sure your readers understand that what’s right for you may not be right for them. Be honest! Dishonesty is rampant in the diet and fitness blogosphere, leading to devastating consequences for those who believe there’s something wrong with them when they can’t achieve the same results.
• Your meditation and spirituality practices: This can also function as a great segue into vulnerabilities or struggles in your life, past or present.
• Your recommendations for books and movies: Provide links so your readers can easily access them.

Work blogging

If you enjoy blogging about your work, consider targeting the following areas: 

• Tips and tricks tailored to your job and easy hacks that facilitate the discharge of professional duties
• Insight into the client base (if applicable) and the organization’s work culture (You can try a “day in my life” format)
• Resources that have helped you succeed in your job (Provide as many links as possible to help your readers get ahead, too.)
• Qualifications and skills a job candidate would need to enter the industry (You can also dive into how people aspiring to get into your field can develop the necessary skills.)
• Common myths or misconceptions about your profession

Educational blogging

Are you highly knowledgeable about a specific subject? Do you have a background in academia? Readers interested in your field may want to learn more about the following:

• The most common misconceptions about your academic discipline: People love a good debunking—this can serve as an entry point into your field for interested outsiders.
• Career opportunities for university graduates in your area of study: Market the post to both current university students and those considering earning a degree in your field.
• Research and advancements in your specialty area: With most fields constantly seeing new developments, this provides an almost never-ending source of great blog post ideas.
• Your personal insights: You can also dive into any research or projects you’ve done, providing a behind-the-scenes look at your work.

Entertainment blogging

If you’re a blogger who wants to put some light-hearted, laughter-provoking content on the web, here are some questions to ask yourself:

• Has anything funny happened in your personal life that readers would find relatable? It doesn’t have to be anything ground-breaking—with the right story-telling skills and a great point to make, you can turn almost anything into a good blog post.
• Have you recently watched a movie or a video worth sharing? You can write a review of sorts. If you’re running a comedy blog, you can also pen funny reviews of terrible movies.
• Can you satirize or parody a recent scandal? Be careful when venturing into political territory as one faux pas can land you in hot water with a portion of your readers. On the other hand, satire done right can bring you more traffic than you ever thought possible.

Opinion blogging

Do you enjoy playing devil’s advocate or sharing contentious opinions? If so, there’s a treasure trove of topics to tackle. Contemplate the following:

• Your frustration or discontent with the status quo: Depending on the topic, some readers may not appreciate having their beliefs challenged, so be careful how you approach potentially controversial issues.
• An obscure issue that has yet to be given a larger platform: This is an excellent way to bring attention to a topic you’re passionate about.
• A long-debated, hot-button topic that you have a unique take on: Make sure to do careful research and support your arguments with input from reputable sources. You’ll almost inevitably get pushback from opponents, but if your post is respectful and well-thought-out, you’re less likely to be attacked.

Publicity blogging

If you want to put out the word about your company, here are some tips on getting it done:

• Explain what makes your company a powerhouse in the industry. Be honest and avoid adopting an overly “salesy” tone as this will hurt your credibility.
• Talk about your company’s core values, beliefs, and mission. Support your statements with examples of how it upholds its values or furthers its mission.
• Describe a product or service your company offers and how it would benefit consumers. Again, don’t get too “salesy”—touching on a weakness or two your product has can also be beneficial for strengthening your credibility.
• Organize a contest for fans and customers, offering a prize to the winner. Random draws can work, but more creative ideas will generate more buzz among your target audience.

Current events blogging

In case your blog’s followers are interested in your take on current events, here are some things you can write about:

• The latest developments in politics: Be careful—airing your political opinions on the internet will almost certainly garner negative attention from the “other side.” The best way to protect yourself is to write respectful, well-researched posts that give your opponents credit where credit is due.
• Trends in fashion, entertainment, and social media: Include links, pictures, dates, or any other information that may be relevant to your readers.
• Newly released films and books: You can write reviews, either producing a long one of a single work or compiling a list of several works with accompanying short reviews.

Roundup blogging

Last but not least, roundup blogging is a succinct and effective way of summarizing the most influential and popular opinions on a certain topic. Consider the following questions:

• Who are the top experts and influencers on a particular subject? What are their opinions?
• What are some of the best opinion pieces you’ve read on a certain subject? 
• Is there any chance you can interview notable figures in your chosen industry? (Name-dropping can immeasurably boost your blog.)
• What are some of the most famous quotes on a certain subject? (Consider compiling a list.)

We hope our suggestions will help bloggers dealing with creative burnout generate ideas for new posts. Don’t limit yourself to these prompts—let the suggestions inspire you to come up with even more.

To craft compelling blog posts, you need strong writing skills. To develop the skills you need in your journey as a blogger, try our corporate writing training.