Why Business Leaders Should Publish Books and Why Ghostwriters Should Write Them

Having a book to your name is something seen as a huge accomplishment, but in the business world, a book can mean much more than that. Not only can it position you as a leader in your field, but it can also increase the visibility of your enterprise and drive leads. The opportunities a published book can offer are numerous, among them book tours, speaking engagements, and media appearances. Plus, your claims automatically gain more credibility when they come in a professionally published package, and you always have a handy marketing tactic in your arsenal.

While a book may be good for business, making it a reality is easier said than done. Writing a book takes time (a lot of time!) and requires carefully honed skills that most people don’t possess. Don’t worry, though—you don’t need time or writing skills to publish a great business book. All you need is a brilliant idea and enough money to pay a professional to do the job for you. Thankfully, there are countless talented ghostwriters with experience in crafting business books. 

In this post, we give you three reasons why hiring a ghostwriter is a great decision for business leaders. Get in touch with us to learn more about our ghostwriting service for CEOs and see how we can take your book from idea to publication. 

A book establishes you as an expert 

While the public tends to consume primarily short-form online content, long-form content (such as books) lends credibility to a business and a business leader—it requires a lot more expertise to fill an entire book than a short blog post. Moreover, if you’re publishing traditionally, that means your book has been deemed suitable for the market by a publisher, whereas anyone can post content online. 

Having a book with your name on it positions you as a thought leader and an authority in the subject matter. You can leverage this credibility to secure speaking engagements, raise the profile of your business, and generate leads. In addition, if you reveal a more vulnerable side of yourself, you can appear more personable to your customers and increase their trust in your business, further elevating your brand.

Why you should hire a ghostwriter

Ghostwriters can produce your book quickly

You’ve got the expertise, the ideas, and the material for a great book, but when are you going to make the time to write it? The problem is that most business leaders simply don’t have the time to pen a book—running a successful organization tends to eat up most of a person’s time. Ghostwriters, on the other hand, have plenty of time to devote to writing since it’s literally their job, which means that not only will your book get completed, but the turnaround time will be much shorter than if you were to write it yourself. 

Of course, you can’t expect a ghostwriter to produce a great book in just a few weeks—writing a book takes time even for experts. However, most ghostwriters can finish your manuscript in a matter of months, depending on the length, content, and the number of revision rounds you’ve agreed on.

Ghostwriters are professional writers

We’d be remiss if we didn’t mention the unique set of skills ghostwriters possess. They write all the time, so they have honed their writing skills, but they also have niche expertise in writing for other people, which means they can mimic the client’s voice or writing style. This is key to publishing a book that sounds authentic, and preserving a client’s unique voice is a skill that only specially trained writers boast. There are even ghostwriters who specialize in writing for CEOs—typically, they’ll possess business-specific knowledge that helps them understand a business leader’s world and write excellent business books.

You should focus on bringing the acumen, insights, and expert knowledge and leave the writing to the ghostwriter. They can find the right words to hammer home your message, carefully tailoring their writing to not only match your voice but also engage your target audience.

Ghostwriters understand the book market

As professional writers, ghostwriters know the ins and outs of the publishing industry and keep abreast of the latest trends in the book market. Guided by their extensive experience, they can determine what type of book will best resonate with your target audience. A good ghostwriter will understand your business and the demographics it caters to, and they will know how to best structure your book to help you reach your goals. They can coalesce all of your insights into a narrative that will keep your readers engrossed.

Book a ghostwriting consultation

A book is a marketing tool for your business and a way to establish yourself as an expert, and hiring a ghostwriter is an investment in a great book that can do wonders for your company and your career. Book a free ghostwriting consultation to learn more about our ghostwriting services for CEOs.