Why You Should Hire a Ghostwriter to Write Your Business Books
Publishing your own book can open up all sorts of new opportunities and earn you added respect from your peers and the public—it will promote your business, establish your personal brand, and increase your influence in your industry. But as a busy businessperson, you have much more pressing tasks to attend to, which is why most CEOs and business leaders take advantage of ghostwriting services.
If you’re busy growing your company, you probably don’t have the time it takes to write an entire book, even if you’ve got countless ideas and stories you want to share with the world. Or maybe you’ve got too many ideas that you don’t know how to start organizing. Putting together a bestselling book requires many specific skills that take time to develop, so if you don’t have book-writing experience, the task may be a challenge. A professional writer knows exactly how to extract your most valuable insights and compile them into a compelling narrative in a much shorter amount of time—and they can tell your story in keeping with your unique voice.
If you’re ready to begin collaborating with a team of professionals on your first (or next) book, take a look at our ghostwriting services for CEOs and get a free consultation today.
So, why should you hire a ghostwriter to write your business books for you?
You want to establish your authority in your industry
If you want to establish your reputation as an expert in your industry or build up your personal brand, a book that endorses your expertise and experience will make an impressive calling card for you and your business. You can tell the story of how you built your company from the ground up or share your knowledge about a certain aspect of your field of expertise. Collaborating with an experienced ghostwriter will ensure high-quality, industry-standard writing and a well-written manuscript you can publish under your own name to position yourself as a thought leader in your field. That’s right—the book will be published solely under your name, even though you’re not the one who put pen to paper.
You don’t have the time or writing skills to publish a business book
As long as you have the knowledge and ideas to fill about 300 pages, you don’t need to have the time or even the creative writing skills to write a book if you can outsource the work to a ghostwriter. Just because you don’t have creative writing experience doesn’t mean you don’t have valuable stories worth telling. A ghostwriter will know exactly how to channel your voice and tone to organize your ideas into a cohesive structure.
Also, having an experienced writer entirely focused on writing your book for you means it will be finished much faster than if you used the little free time you have to write it yourself. This will allow you to reap the benefits of a published book much sooner. Even with a ghostwriter, the process will take time. Rushing your ghostwriter is likely to degrade the quality, so patience is a must—but you’ll cement yourself as a published author much more quickly with a professional ghostwriter by your side.
You want to publish an eBook
If you don’t have enough material or the need to publish a full-length commercial business book, you can always hire a ghostwriter to write eBooks, which are great for content marketing. Readers can download them from your company or personal website and learn more about specific elements of your business or topics you’re well versed in. They don’t carry the prestige that traditionally published books do, but depending on your target audience and goals, they may be better suited for you.
Eventually, if you amass enough good material, multiple eBooks can be repurposed into a full-length commercial book. We suggest working with the same ghostwriter to ensure the voice and style are consistent throughout.
There are multiple advantages to publishing your own business books and just as many arguments for hiring a ghostwriter to help you streamline the process and add creativity to your enterprise. If you’d like to learn more about how your ideas can be crafted into an engaging business book and turn you into a successful published author, reach out to our ghostwriting services team for a free, no-obligation consultation.