Think about it. How many hours a week do you devote to writing emails, drafting memos, and composing reports? Technology has made every business professional into a de facto writer, and your level of writing skill can profoundly affect your business.
Below, we’ve listed three ways effective writing can give your business a boost.
1. Good writing improves productivity.
Confusing or clumsily structured communications mean your coworkers and clients will waste valuable time struggling to understand your meaning. Poorly composed communications are often the root of misunderstandings and errors.
Furthermore, investing unnecessary time searching for the right word or rearranging your writing structure dramatically affects your own productivity levels.
2. Good writing wins audiences.
On the sales and marketing side of things, engaging and persuasive copy is essential to winning customers and landing conversions. The writing on your website, advertisements, email blasts, and other marketing materials will play a major role in the success of your campaigns.
Even those not involved in marketing will, throughout the course of their business careers, have to persuade people via writing. Effective writing can be a powerful tool, whether you’re applying for a promotion, making recommendations to a colleague, or proposing an idea to a superior.
3. Good writing boosts your professional image.
As soon as you send an email, publish web content, or submit a proposal, you put it out there for audiences to scrutinize. Your professional writing reflects on you and your entire company: When you submit sloppy, careless writing riddled with errors, your business image will suffer—but when you produce exceptional, engaging writing, you inspire confidence and build credibility.
Considering its major impact on productivity, marketing, and image, good writing should be a goal for your business. No matter your industry, improving the writing skills of your employees is crucial.
To polish your team's writing skills, book one of our business writing training seminars today. We offer customized writing training for companies, and our seminars are guided by industry-leading business writers. Contact us today to learn more about how effective writing can boost your business.